Primal Ranch

What To Expect

🪄 The World's First Holographic Theater

🦖 Tame, Train, and Fight Life-Sized Dinosaurs

✨ Great for Families, Date Nights, or Solo Adventures
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NOW OPEN!

Primal Ranch is a one-of-a-kind augmented reality (AR) experience. Tame, train, and fight life-sized dinosaurs, blast your way through meteor storms, and save the planet from total destruction!

😎 Wearing Augmented Reality glasses, you'll walk through the room and use hand and voice commands to direct your dinosaur!‍

WEEKEND TICKETS SELL OUT
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Reserve your tickets online now!
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Reserve Now

General Info

🎯 Free-roam AR quest—no motion sickness

⏳ 30 and 60 minute sessions available

💲 From $24.50 · Click "Buy Tickets" for available dates and times

👦 Ages 7-100+. See the FAQ page for more info

🎟️ Weekend tickets often sell out. We highly recommend booking online to ensure you get your preferred time slot.

Admission

1 Experience

$24.50

Your choice of one of our classic experiences.

buy 1 Experience

2 Experiences

$39.50

Your choice of two of our classic experiences.

buy 2 Experiences

Discounted tickets for groups of 4 or more!

Testimonials

⭐⭐⭐⭐⭐

“Absolutely incredible. CHECK THIS OUT. The story was way cooler than I was expecting, and the visuals, gameplay, and levels of interaction were so so cool. One of the most unique things I’ve ever experienced.”

Adan Lanno

⭐⭐⭐⭐⭐

"I took my kids and was blown away by the immersive and interactive nature of the experience! We all thoroughly enjoyed finding all the animals in The Unreal Garden and learning about the solar system in Star Walk. My kids were raving about it for days! We can’t wait to go back for the dinosaur experience! 10/10 recommend!"

Dave Gerhart

⭐⭐⭐⭐⭐

“The experience is worth it! It’s like being in a video game! I swear I must’ve walked ten miles in the room. It was interactive but very calm and gentle. Fun and exciting.”

Rose Lamas

⭐⭐⭐⭐⭐

“I took my son there, and we had a blast! It was cool, with the AR it almost felt like we were in Avatar! Worth checking out.”

Niki Kempker

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NOT VR

Verse Immersive uses AUGMENTED REALITY. While VR isolates you from the real world, AR enhances the world in front of you while still allowing you to interact with your surroundings. VR is also notorious for causing motion sickness – but with AR you can see your surroundings, meaning that you will NOT get motion sickness!
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‍Ready to give it a try? Click the “Buy Tickets” button to check availability!

buy tickets

Directions

Verse Immersive is located inside ZONE 518!

Verse and ZONE 518 are located within the Slip 12 building near the I-90 and I-787 interchange. Parking is available in front of the building.

♿ Accessibility: For accessibility questions, please reach out to ZONE 518 at 518-375-2004

21 Erie Blvd, Albany, NY 12204